Do not let this cat out of your bag, to my landlord, until I am through with my service year. As my rent would be getting expired, two months before my service year runs out, and I do not want him to get a buyer before then, so I could pay, then stay for the remaining two months. The cat I am referring to here is the apartment marketing ideas that I am about giving to you:
*Offer Something Unique: Take time to drive around the neighborhood and take note of the necessities. Try making a difference, especially with the exterior part of the apartment (creativity, is all it takes) as it could create a drive and wants in neighbors, passers-by and the community at large. Give out that curb appeal, nothing can be as pleasing as you sighting persons giving your apartment, a second look. Study the kind of buildings, paintings, wall patterns and come out with something totally different from others idea, be a pacesetter.
*Keep Tenants Happy: Words of the mouth, goes a long way, therefore keeping your tenants happy, is important as it results in making of referrals. The words of their mouth become the marketing tool for you to get new residents through your doors. Get creative by offering bonuses, incentives for each referral made by tenants and you would be getting a queue. Your tenants could be some of your best sales persons.
*Flyers and Mobile Billboards: Designate flyers with the unique description of the apartment, location and means of contacts to distribute at restaurants, relaxation places, etc. passing a message to respective readers of sale/lease of the apartment. Billboards are just another puller of traffic, as they are always eye-catching and should be placed at bus-stops, so as to create more awareness. These billboards should be placed the firm on the ground with some attraction on it, advertising the sale/lease of the apartment. Arrows pointing in a particular direction or the direction of the apartment could be made on billboards placed within the apartment’s community.
*Social Networking: Facebook, Twitter, Snap Chat and a whole lot of others, is just another way to communicate with current and potential residents. Friends, followers could help in referring other persons in need of such apartments. Creation of links to this networks helps in pulling a lot of traffic and connections. Make postings about the apartment, with beautiful illustrations, price range. Etc.
*Organize Residents/Community Party: Organize some sorts of a party, requesting all residents to bring at least, a guest. There might be donations from current vendors. This could, however, be a yearly event that would serve as an attraction to potential residents as there is hardly anyone, who wants to reside in a place with no fun at all.
Now, I can imagine how much, you want to help keep away these apartment marketing ideas, from my landlord, as I have been of help to you, but because the whole idea centers around Communication, he would be getting this information, but I am glad that I made someone smile.